YouTube announced today (18) that it has released a new form of ads on the video platform and it is focused on people who watch the content on TV. Still in the testing phase, the tool places advertising above the recommended video feed and appears whenever the smart TVs and set-top-boxes app is opened.
The idea is similar to the ad banner that appears on the YouTube homepage on mobile devices and computers. The content plays automatically after a few seconds and can be expanded to occupy the entire application interface on televisions. Even with autoplay, the video that will be played will start without audio, exactly as it happens now with the YouTube website.
The video can be created to appear only on the TV interface and the novelty comes near the end of this interface for devices that are not televisions. The change that happened this week may help when it comes to delivering advertisements exactly to just the right devices, leaving the PC that can still run YouTube.com/TV.
Google’s video platform claims that ads displayed on the TV interface generate 10% more interest than the same video that is published on a conventional channel, whether paid or not.
With information: Google.