Copyright claims are changing in the YouTube in an attempt to make the platform more fair for content creators. But the change is not immune to collaborative effects: YouTube itself warns that, at least in the short term, the changes could cause the number of videos blocked by copyright to increase significantly.
It is very common, especially in videos in vlog format, that a piece of music is played unintentionally. This happens when the youtuber records in a store that plays music on the audio system to make the environment more receptive or when a car passes by with a loud sound, for example.
Under the previous rules, copyright holders who identified portions of songs could be “rewarded” for obtaining the revenue generated from the ads on the videos in question and which, originally, would be directed to the creator of the channel.
With the new rules, holders will only have two options: let the video be kept, but prevent the content creator from making money from it; or simply block the video entirely. The compensation option no longer exists.
O YouTube admits it has changed the rules in an attempt to contain the growing number of copyright claims related to small pieces of music.
Since copyright holders will no longer be able to pay for the claimed videos, YouTube’s expectation is that record companies and the like will stop “hunting” videos with portions of songs so hard.
It is possible, however, that rights holders simply choose to block videos rather than narrow the search for them, at least in the initial phase.
Because of this, YouTube guides content creators to avoid using protected audios, even if they appear on the videos for a few seconds. Instead, youtuber should turn to sources that will not cause problems, such as YouTube’s own audio library.
For songs that appear in the video unintentionally, YouTube instructs the creator to use the platform’s editing tools to resolve the issue by removing or replacing the claimed audio.
The new rules are due to come into effect in September and concern only claims applied manually. If the song is identified by YouTube’s Content ID system, copyright holders may still be paid for the videos that contain the clip.
With information: The Verge.