After being investigated by the United States Federal Trade Commission (FTC), YouTube decided to make changes to its algorithm. The platform intends to suggest videos for children based on “quality”.
The measure already impacts several channels, reducing the audience of some and increasing the audience of others. A YouTube spokeswoman confirmed changes to the algorithm, but said they were unrelated to audience fluctuations.
“We make hundreds of changes every year to make it easier for people to find what they want to watch,” said the platform’s spokeswoman. “We recently made a change that improves users’ ability to find quality family content.”
According to Bloomberg, the owner of a children’s video channel said it saw a 98% drop in views in just three days. “Is it time to stop creating content for children?”, He asked in a shared publication in a private group on Facebook.
The decision to prioritize the quality criterion in its algorithm is a new attempt by YouTube to become safer for children. The platform has already removed videos that appeared to be childish, but which featured violent or erotic content, and disabled comments on videos with children, after the space was used to share links related to pedophilia.
YouTube recommends that children under the age of 13 use YouTube Kids, which has more filters and offers controls for parents. The application, however, is still underused compared to the main service.
The platform also has guidelines for those who intend to produce videos for children. The guideline is to avoid “addictive content that has no substance or development value for the viewer”. The suggestions, however, do not lead to any punishment if they are followed.
With information: CNET.