The company’s second physical store Xiaomi in Brazil will be launched on November 23 at Shopping Center Norte, in São Paulo: the Mi Store will hold sweepstakes and distribute more than 5,000 gifts to those who attend the inauguration. All products will have a 10% discount on that day only, and some products will be sold for half the price.
Currently, the only Mi Store in Brazil is located at Shopping Ibirapuera, also in São Paulo. Luciano Barbosa, product director at DL Eletrônicos, tells Look that Xiaomi physical stores should be launched in other states throughout 2020.
DL is the official representative of Xiaomi in Brazil. She has had an office in the São Paulo neighborhood of Vila Mariana since last year, and uses a factory in Santa Rita do Sapucaí (MG) to make adjustments to the products required by Inmetro. There are 500 employees in total.
Xiaomi Mi Band sells 250 thousand units per month
The DL prices correspond to the values practiced by Xiaomi in Europe converted at an average rate of R $ 10 / euro. For example, the Mi 9T costs 329 euros there and R $ 3,499 here; the Mi Band 4 costs € 34.99 or R $ 335.
Perhaps these values are not driving customers away in Brazil. DL sells almost 250 thousand units of the Mi Band bracelet per month, accounting for all channels in which it operates – physical stores, online store and B2W marketplace. Wireless headsets exceed 200,000 units each month, while the smart sensor kit reaches 10,000 sales monthly.
Interestingly, DL does not mention smartphone sales, saying that the count would be distorted as there is a “strong smuggling” of Xiaomi devices in the country.
The official Xiaomi catalog in Brazil includes 15 cell phones and more than 250 products in other categories, including electric scooter, robot vacuum cleaner, security camera, electric toothbrush, among others.