O Facebook launched a new visual identity that will appear in the company’s applications: WhatsApp Business for iPhone already includes the uppercase logo in the latest beta, and Instagram will do the same soon on the login screen and in the settings. The Facebook social network app, however, will continue with the blue and white icon.
According to the WABetaInfo, WhatsApp Business for iPhone has a new opening screen in beta version 220.127.116.11: the application icon appears right in the middle and, at the bottom, is the warning “from FACEBOOK” in green. In the Settings tab, the logo appears again, now in black.
Meanwhile, on Instagram, the logo will have the app’s orange, pink and purple colors; and you can display an animation inside the letters to get attention.
Remember that the Facebook application will continue with the blue and white icon. The idea is precisely to communicate, more clearly, the difference between the social network and the company that controls Instagram, WhatsApp, Messenger, among others.
Facebook also wants to make it clear that it does own these services. In a U.S. survey, 22% of respondents told the Pew Research Center that Instagram and WhatsApp do not belong to Facebook, while 49% were unsure. The applications were acquired in 2012 and 2014, respectively.
Zuckerberg has more control over Instagram and WhatsApp
For a long time, the two apps were managed independently. But over the years, CEO Mark Zuckerberg has increased his influence on the development of both applications, so that they make more money as people use less of Facebook.
So the Instagram co-founders left the company last year; as well as Jan Koum, co-founder and then CEO of WhatsApp. Brian Acton, the other co-founder of WhatsApp, had already left in 2017 and today supports the #DeleteFacebook initiative.
After the co-founders of Instagram left, Facebook ordered the app to double the number of ads, according to the The Information. WhatsApp, in turn, has been bringing more news to the Business app in order to attract more companies – and potentially offer a paid service in the future.