After Oi, Live is the second operator to adopt the RCS in Brazil: the technology, considered the evolution of SMS, is based on mobile data and allows the exchange of messages and files such as photos, videos and audios. The experience is similar to that of WhatsApp. The feature, offered through a Google, will be enabled gradually over the next two weeks.
The information was released by Mobile Time, who tested the service and spoke with Vivo’s digital services director. In this first phase, the RCS will work only for exchanging messages between ordinary users, not for companies (for now).
In addition to allowing the exchange of files, the RCS gives information such as a receipt, shows when the caller is typing, and allows you to send audios and GIFs. There is no message limit, and data traffic is not discounted from the customer’s deductible.
The platform adopted was that of Google, and thus has interoperability for other operators that use the same system – which is the case with Oi. To use the RCS, it is necessary to have the Messages app as standard. The app comes pre-installed on smartphones from some manufacturers, such as Motorola; for other brands, it is possible find it on the Play Store. Apple does not support iOS.
RCS may be useful for company messages
I have many doubts that the RCS is able to have any relevance in the message exchange market in Brazil. The Brazilian is already quite used to WhatsApp; the application works on several platforms (there is no RCS for iPhone); and most operators’ plans already have a zero rating for it – that is, they do not discount their use of the data franchise.
However, the technology can be useful for companies. I bet your smartphone’s SMS app is full of advertisements, coupons and verification codes, and RCS allows this type of content to be even more dynamic. Instead of a text with the promotion, stores will be able to send images of offers and products; airlines can send the boarding pass directly to the customer; and brands will be able to integrate service systems and chatbots, as is done through WhatsApp Business.