Uber wants to demonstrate that it does offer a secure service. For this, the company will carry out a campaign on social networks with videos that present some of its safety tools aimed at passengers and drivers.
With the motto “Safety 5 Stars”, the campaign highlights, for example, the U-Check resource pack. It allows validating passenger data, in the Serasa Experian system, and drivers, in Denatran (National Traffic Department) based on a partnership with Serpro.
Thus, Uber can check data on CNH (National Driver’s License) and CRLV (Certificate of Registration and Vehicle Licensing) of drivers. The company also says it conducts a criminal background check through a company specializing in databases across the country.
After registration, some measures are taken to prevent drivers from accepting races with third party accounts. Occasionally, Uber requires random drivers to send a selfie to prove they are account holders.
The videos will also promote available resources. For the general director of Uber in Brazil, Claudia Woods, the security tools are only really effective when everyone knows them.
“In this sense, giving greater visibility to the news is essential: the research we carry out internally shows that many of the resources already offered are still relatively little known to the public,” he says.
One of these features is real-time route sharing. With it, passengers and drivers can register trusted people who will have access to information about the trip even when they are far away.
Even if the route is not shared with another person, Uber records all trips via GPS. The company also reports that the races are insured for personal accidents and that users can activate the 190 directly through the application.
To reduce risks to drivers, Uber uses a tool that identifies risks based on previous trips and blocks those that are considered to be more risky, unless the passenger gives more identification details.
On the other hand, the company protects the safety of passengers by preventing drivers from seeing the exact points of embarkation and disembarkation in the travel history. Protection also applies to phone numbers for passengers and drivers, which are kept confidential.