In yet another onslaught on podcasts, the Spotify announced on Monday (30) a feature that allows you to add audio programs to common playlists. The novelty is being launched in celebration of International Podcast Day.
Until then, Spotify’s playlists were exclusive to music. Now, you can create playlists with just songs, just podcasts, or a mix of the two. The company explains that this can be useful for long trips, for a run, or to “integrate your favorite music with news, comedy or sports podcasts”.
For now, podcast episodes can only be added to playlists in Spotify apps for Android and iOS. Just access a podcast, touch the three dots to the right of the episode and then “Add to playlist”. You can select an existing playlist or create one from scratch.
Playlists created on mobile phones are also available for playback on the computer, but “it is not possible to create a playlist with podcasts on the desktop – just for now,” explains Spotify.
Spotify has been investing in podcasts to not only rely on music and become the “number 1 audio platform in the world”. This year, the streaming service acquired Gimlet Media, which distributes 25 podcasts such as StartUp, Reply All and Crimetown; and Anchor, a platform for hosting and distributing podcasts. The company is expected to invest up to $ 500 million in 2019 to expand into the podcast market.