O Spotify announced on Monday (19) news for family plan subscribers: parents will have more control over the content that their children consume in the streaming service; and families will be able to listen to personalized playlists for each moment, according to the tastes of each one.
Until then, accounts from the same family plan from Spotify operated almost independently, with no interaction between members. This changes with Family Mix: each person’s habits become part of a personalized playlist. It is possible to see who usually listens to each artist, in addition to opting for two moments: Chill, to listen to calmer songs; and Upbeat, for more lively.
“The Family Mix is updated regularly and the user will be able to control who is in each session to optimize their family’s favorite shared listening moments,” says Spotify. Account administrators define who can and cannot contribute to the family playlist.
There is also a new parental control, which allows parents to choose which accounts can access explicit content. And in the Family Hub, “paying users can now manage family settings in one place, including adding or removing family members, keeping their home address up to date, and adjusting parental controls.”
The streaming service also released what family subscribers hear most: Ariana Grande, Drake, Queen, Billie Eilish and Khalid are the most listened to artists; while the songs Shallow (Bradley Cooper and Lady Gaga), Sunflower – Spider-Man: Into the Spider-Verse (Post Malone and Swae Lee) and Happier (Bastille and Marshmello) top the list.
The Spotify Family news was initially launched in Ireland and will be deployed “in all markets this spring,” according to Spotify.
The Spotify family plan gives access to up to six accounts and costs R $ 26.90 in Brazil, against the R $ 16.90 charged by the individual Spotify Premium. The company has been betting on family accounts to increase its user base: at the beginning of the year, came to offer Google Home Mini speakers for free in some countries as a way to encourage consumption of music and podcasts at home.