THE Sony launched on Wednesday (14) its new line of 4K TVs in the Brazilian market. There are three models, all from the XBR family, which includes the most expensive televisions of the brand: X805G, X855G and X955G. They run Android TV, have support for Google Assistant in Brazilian Portuguese and are available in sizes from 49 to 85 inches, with suggested prices of up to R $ 35,999.99.
Sony X955G: the most expensive of all
THE X955G is positioned as Sony’s best 4K LCD TV in 2019. In other countries, the company has already presented the superior Z9G models, but with 8K resolution; and A9G, with 4K panel, but OLED technology. In Brazil, it is a successor to the highly rated Sony X905F, which impressed us with its image quality.
With sizes from 55 to 85 inches, Sony promises X-tended Dynamic Range technologies, a beautiful name that the brand gives to the local full array dimming (FALD), which controls the backlight illumination more accurately, reaching deeper blacks; and Acoustic Multi-Audio, which consists of two tweeters at the rear of the TV to offer a more immersive sound in Dolby Atmos content.
It also supports a calibrated mode for Netflix, which allows you to watch movies and series “in the same way that creators calibrated their monitors in post-production,” according to the streaming platform. When you activate the feature, Netflix says that you will have accurate colors, correct dynamic contrast and no soap opera effect.
The image processor is the X1 Ultimate, superior to the X1 Extreme that equipped the X905F, with 14-bit colors. And finally, there was a renovation on the huge remote control that came with the previous generation: Sony says that it is “redesigned, thinner and now with the ability to control other devices connected to the TV, such as the pay-TV receiver” .
Prices are R $ 7,399.99 (55 inches), R $ 11,299.99 (65 inches), R $ 19,999.99 (75 inches) and R $ 35,999.99 (85 inches). With the exception of the larger model, which arrives in October, the X955G is already available at major retailers. It is expected to compete with models like the Samsung Q80R and LG SM9000.
Sony X855G and X805G: 4K premium more affordable
There are also less expensive televisions on the line. Both the X855G as for X805G support 4K HDR and run Android TV 8.0 Oreo, as well as top of the line. This means that you can give voice commands to Google Assistant and control devices in your home via your TV. Sony says that “as soon as they are launched in the Brazilian market”, there will be support for AmazonAlexa and Apple HomeKit.
THE X855G follows as the intermediate model: it has an LCD panel with lighting at the edges (without a dimming location), 120 Hz refresh rate, X1 image processor, new remote control and support for Dolby Vision and Dolby Atmos. Only the 55-inch version is available in Brazil, with a suggested price of R $ 6,399.99.
The X805G it is the most basic: it loses the dedicated image processor, has a 60 Hz panel and supports neither Dolby Atmos nor Dolby Vision, but it is possible to watch movies and series with the HDR10 standard. Four sizes will start selling between September and October: 49 inches (R $ 4,099.99), 55 inches (R $ 4,999.99), 65 inches (R $ 6,499.99) and 75 inches (R $ 10,799.99) .