Sem Parar bets on facial recognition to go beyond the toll

With 5.5 million customers, the Nonstop wants more. The company made this clear at an event held on Tuesday (20), in São Paulo (SP), which in addition to introducing the new visual standard of the brand, served as a stage for some services that are coming around. One is a payment option for facial recognition.


Sem Parar remains strongly focused on the service that made the company known: the electronic payment of toll fees that, as such, automatically releases the gate for the vehicle to pass.

But, little by little, the company stopped being present only in the toll plazas. Today, Sem Parar’s payment services are also present in 1,300 car parks, 650 gas stations and, thanks to a partnership established last year, in McDonald’s 300-unit drive thru.

More recently, Sem Parar started allowing car wash payments. The company plans to reach 150 units of this type by the end of September.

Most partner establishments are located in urban areas. It is with a focus on them that the new payment method via facial recognition is being developed. The intention with the technology is to give the user the option of using Sem Parar outside the car whenever it is convenient.

Parking lots are the initial target. The idea is to allow the user to approach a service totem and be identified by the facial recognition system. This, in turn, will trigger a valet to bring the vehicle and process the payment.

The system was designed to work in an agile way. At least this is the impression that the demonstration totems available at the event gave: the identification of the user was really quick there. It wasn’t even necessary to be very close to the camera for the recognition to work.

Without stopping - totem

Despite not giving details, the company emphasized that the idea is to allow the user to pay for various types of services using facial recognition technology.

Of course, this raises questions about privacy and data security. With regard to these aspects, the company says that user information (including images) is stored in an encrypted form in a private cloud and follows the provisions of the Marco Civil, the Consumer Protection Code and the LGPD.

The technology has been undergoing tests in the São Paulo capital since June and, in September, it should officially debut in the city in parking lots at places such as Shopping Iguatemi and Shopping Morumbi. Availability in other cities is expected, but it will depend on the Sem Parar expansion schedule.

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