There is that cliché saying that “if you cannot beat the enemy, join him”, which summarizes the new strategy of Hail. Without fanfare, the bookstore started selling its products through the Brazilian Amazon marketplace. Altogether there are more than 3,900 books sold and delivered by Saraiva that add to the catalog of the competing company, which recently started offering Amazon Prime in the country.
The novelty was revealed by the site specialized in the editorial market PublishNews. Saraiva’s press office informed that the company operates in the marketplace of B2W stores (Submarino, Americanas and Shoptime), Mercado Livre and Magazine Luiza. O PublishNews made the purchase of a copy of The Tale of the Maid at Amazon, which was delivered with Saraiva packaging and invoice with the company’s CNPJ.
On Amazon itself you can find books sold by Saraiva without much effort. The company uses the nickname Livraria Siciliano, the name of the old bookstore that was acquired by Saraiva in 2008. The Amazon website says that the company “started recently” and does not yet have buyer reviews. The catalog includes books by publishers such as Sextante, Intrinsic, Best Seller and LP&M. Several of the books are also sold and delivered by Amazon itself, creating internal competition.
Saraiva’s situation is not the best. With the publishing market in crisis, the company closed 20 stores last year, including all units of iTown, which was an authorized Apple reseller. A month later, he filed for bankruptcy after accumulating more than R $ 675 million in debt.
Competitor Livraria Cultura is also not in the best condition: the company is also undergoing judicial reorganization with debts of around R $ 285 million, shortly after having bought and closed Fnac do Brasil’s activities.
Tecnocast 125 – Amazon Prime and Apple news
The episode comments on the arrival of the Amazon Prime in Brazil. The service comes with a very interesting package, which includes Prime Video, Prime Music, Prime Reading, Twitch Prime and also free shipping throughout the country, for only R $ 9.99 per month.
Play and come with us!