The consultants Strategy Analytics and Counterpoint Research released on Wednesday (31) their reports of the global smartphone market in the second quarter of 2019. Studies show that the four largest manufacturers improved their market shares in relation to the same period of 2018, with an exception: the Apple.
Apple stopped reporting the number of iPhones sold after a stagnation in the units, so we depend on consultants to find out how the iPhones market is doing. Reports show that Apple shipped between 36.4 and 38 million cell phones in the period from April to June, down from 41.3 million (official figure) in the second quarter of 2018. With that, the company was in the third position.
The leaders remain Samsung and Huawei, which shipped more than 130 million smartphones to the world and represent more than 35% of the market. The pair grew compared to 2018, along with Xiaomi, which occupies the fourth position.
This is the global smartphone market report from Strategy Analytics for the second quarter of 2019:
- Samsung: 22.3%, with 76.3 million units
- Huawei: 17.2%, with 58.7 million units
- Apple: 11.1%, with 38 million units
- Xiaomi: 9.4%, with 32 million units
- Oppo: 8.7%, with 29.8 million units
- The rest: 31.2%, with 106.6 million units
THE Counterpoint discloses a larger number of brands (in parentheses, the variation in the number of units shipped compared to the second quarter of 2018):
- Samsung: 21.3%, with 76.6 million units (+ 7.1%)
- Huawei: 15.8%, with 56.7 million units (+ 4.6%)
- Apple: 10.1%, with 36.4 million units (-11.9%)
- Xiaomi: 9%, with 32.3 million units (+ 0.9%)
- Oppo: 8.1%, with 29 million units (-2.0%)
- Live: 7.5%, with 27 million units (+ 2.1%)
- Lenovo / Motorola: 2.6%, with 9.5 million units (+ 6%)
- LG: 2.2%, with 8 million units (-18.5%)
- HMD / Nokia: 1.3%, with 4.8 million units (+ 20%)
- Realme: 1.3%, with 4.7 million units (+ 848%)
- The rest: 20.8%, with 75 million units (-12.8%)
For Strategy Analytics, Samsung improved the number of units shipped thanks to strong sales in the middle segment (Galaxy A), but the profit margin fell due to increased price competition. Who surprised was Huawei, which managed to improve sales even with the United States sanctions.
The effects of U.S. sanctions will only be felt in the third quarter of 2019, according to Counterpoint Research: Huawei is likely to experience a “sharp decline” in the number of units in markets outside of China. Already Apple, which suffered the third consecutive quarterly decline, reduced the prices of the iPhone XR in some markets, but may still face obstacles with the slowdown in the Chinese economy.
Finally, it is worth noting the rise of Realme, which has been launching cheaper phones with above-average hardware specifications. With only one year to live, the brand entered the global top 10. This also puts Chinese BBK Electronics, owner of Oppo, Vivo, Realme and OnePlus, as the world’s second largest cellphone maker, ahead of Huawei.