Netflix wants to increase relevance of choices in interactive films | Business

Netflix has been investing in interactive content for some time. Besides Black Mirror: Bandersnatch, users can watch programs like You Radical, with Bear Grylls, and animations like Puss in Boots – Stuck in an Epic Tale and Minecraft: Story Modand.

Black Mirror: Bandersnatch, interactive episode released by Netflix

Pictured – Fionn Whitehead

Now, the company wants to make these productions more elaborate. According to Netflix’s product director, Greg Peters, the goal is to make all the choices made relevant to the outcome of the movie or series episode.

In an event held on Tuesday (29) at Tucarena, in São Paulo, to which the Tecnoblog attended, the executive explained that the company discusses “how we carry out all these choices to really create a combination of thousands and thousands of potential outcomes”.

“We want to make the hundredth choice you make lead to a different result, based on choices from 1 to 99,” he explained. To offer this, Netflix would have a kind of history of choices.

The change would make productions increase considerably compared to the final five Black Mirror: Bandersnatch, for example. “This is fascinating, super interesting, super difficult and complex,” said Peters.

Still according to the executive, Netflix intends to use the format in other genres. For now, it has been used mainly in children’s and youth animations. In 2020, the platform should launch an interactive episode of comedy series Unbreakable Kimmy Schmidt.

The service also works to make the moments when the viewer needs to make a decision more subtle. For Peters, the first productions in the format seemed to have interruptions at certain times. According to him, the company has made improvements to Black Mirror: Bandersnatch and should move forward in the future. “We will really work hard to make it even smoother and more effective.”

Streaming War

Interactive content, in fact, is one of the differentials in relation to the platforms of Disney, Apple, Amazon and HBO. In Peters’s assessment, the arrival of new services will not harm the company. On the contrary, it will make people subscribe to more services.

“Before Netflix, how many people watched just one channel on traditional TV?” “We think less of actually competing with them directly and we follow what we’ve tried to do so far in the past decade, which is to focus on viewers and try to offer them an even better experience.”

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