THE Netflix used humans to create lists of recommendations: the new feature Collections is being tested in the iPhone and iPad application, with series and films suggested by the creative teams at the company. This can give a more personal touch to the service, which normally uses algorithms for this task.
“We’re always looking for new ways to connect our fans to titles we think they’ll love, so we’re testing a new way to organize Netflix titles into collections in the iOS app,” says the company. TechCrunch.
According to Netflix, the collections are not just based on themes: the titles are selected by specialists from the company’s creative teams, and then organized based on their similarities.
User Jeff Higgings released some screenshots about this feature. Netflix has collections called “Short and funny”, “Real and captivating”, “Women who dominate the screen”, “Artistic adventures”, among others. Each of them has up to 75 titles, and you can tap “Follow” so that it appears on the home screen.
The Collections feature appears only for some users, and is only available in the iOS app. It can be accessed in the upper right corner of the home page, where the “My List” option is usually found. As it is a test, this may or may not become permanent in the service.
Here’s a look at the smooth transitions in the new Netflix Collections 👇 pic.twitter.com/5xPYRheCqn
– Jeff Higgins (@ItsJeffHiggins) August 23, 2019
Netflix creates collections to complement algorithms
In the US, Netflix still offers DVD rentals, and this service also won collections: that way, the user can see all the titles of James Bond, Star Wars, Jurassic Park and other franchises more easily. The Brazilian website Netflix Movies found 199 collections of type in English.
Netflix is known for its algorithm-based recommendations. It separates its catalog into more than 3,600 categories very specific, like “scary and experimental films”, “critically acclaimed Russian films” and “action and adventure based on a 1980s book”.
Collections can be an additional way to suggest content to customers to try to keep them as subscribers. Competition between streaming services will soon be stiffer, with the launch of Disney + and Apple TV +.
With information: TechCrunch.