Lenovo does not want the Motorola be remembered only by their smartphones. At least in India: there, the company joined the Indian Flipkart to launch smart TVs with the brand. There are six models in this first wave, all based on the platform Android TV.
The name Flipkart is essential to this endeavor. Acquired almost entirely by Walmart in 2018, the company is an Indian e-commerce giant and, as such, has some subsidiaries linked to its core business. Among them is the division of electronic products MarQ.
MarQ has a line of TVs. But no model of the brand is based on Android. This is where the partnership makes sense: Flipkart will continue to market MarQ TVs, but will offer Motorola models to consumers looking for options with Android TV.
In fact, the partnership is practically a brand “loan”: in addition to sales, Flipkart will oversee the manufacture of TVs; Lenovo will provide some technical and commercial support, but will act mainly by licensing the Motorola brand.
As already mentioned, there are six TVs. All have an IPS LCD panel, octa-core processor with GPU Mali 450, 2.25 GB of RAM and 16 GB for internal storage. The operating system is Android 9.0 Pie.
All models also support MEMC technology, which optimizes the frame rate per second, both when playing videos and playing games (a gamepad comes with TVs).
The audio is guaranteed by an integrated soundbar that features two 30 W front speakers with support for DTS TruSurround, Dolby Audio and AmphiSoundX technologies, the latter from Motorola itself.
Completing the specifications are support for standards such as Dolby Vision and HDR10, up to four HDMI ports, in addition to compatibility with the Play Store and Google Assistant (for Android).
Basically, what changes from one TV to another is the combination of screen size with resolution and, of course, the prices (estimated in dollars):
- 32 inch: HD, $ 200
- 43 inches: full HD, $ 350
- 43 inches: 4K, $ 420
- 50 inches: 4K, $ 475
- 55 inches: 4K, $ 560
- 65 inches: 4K, $ 910
Sales start in late September. At least for now, there is no information about the launch of Motorola TVs outside India.