iPhone 11 has higher demand than expected by Apple | Business

Apple started pre-selling the iPhone 11 in the United States on Friday (13) and seems to have reason to celebrate. The demand for the new devices is “significantly higher” than expected by the manufacturer, according to estimates by analyst Ming-Chi Kuo.

Apple iPhone 11 Pro and iPhone 11 Pro Max

Known for hitting projections for Apple, Kuo has updated his sales estimate for the three new models to somewhere between 70 and 75 million units. Until then, his bet was between 65 and 70 million.

The analysis is based in part on Apple’s sales performance over the internet. They indicate that the most popular models to date are the iPhone 11 in green and purple and the iPhone 11 Pro in midnight green.

Kuo says they are taking two to three weeks or more to produce, while the rest of the models take less than ten days. Apple, however, has struggled to produce the most expensive midnight green models.

“It is worth noting that the glass coverings of the midnight green models are facing production problems; therefore, it increases the shipping time ”, says Kuo, according to the MacRumors.

The iPhone 11, which sells for $ 699 (64 GB), $ 749 (128 GB) and $ 849 (256 GB), has been more popular in China. On the other hand, the iPhone 11 Pro, which costs $ 999 (64 GB), $ 1,149 (256 GB) and $ 1,349 (512 GB), is best-selling in the US.

For the analyst, the cheaper model has a better answer because it has become a little more accessible in China. It costs the equivalent of 130% of the average salary in the country, while the iPhone XR cost 170% of the same salary.

The pre-sale of the new iPhone models is valid for 30 countries and does not include Brazil. Apple plans to start delivering smartphones next Friday (20).

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