Even if you don’t follow any influence, you may have come across posts promoting dubious products for weight loss, aesthetic procedures and the like on Instagram. Well, the social network now promises to limit the reach of these posts. In some cases, the publication may even be deleted.
The explanation given by Instagram is that the measure aims to maintain the social network as “a positive place for everyone” and to reduce the pressure that users may feel when they access certain posts.
What exactly does this restriction consist of? Basically, Instagram will prevent users under 18 from viewing posts that promote products related to diet, weight loss, plastic surgery, cosmetic procedures and the like.
This hiding of posts starts this Wednesday (18th) and will be valid even when the product promoted comes from renowned manufacturers or stores. Being in a phase of bodily transformation, the young audience is highly influenced by these posts, which explains the focus on children under 18 years old.
But it doesn’t end there. If the post promises “miraculous” results on the issues in question and is accompanied by purchase incentives, such as promotional links and discount coupons, Instagram can simply delete the post.
Activists fighting over the “perfect body” industry celebrate the decision. This is the case of British actress Jameela Jamil, who has already criticized famous personalities like Khloe Kardashian precisely for promoting dietary products or questionable effectiveness on social networks.
In a recent Instagram post on the subject, Jamil praised the measure and ended his message by saying “this is an extraordinary victory that will make a big difference; influencers need to be more responsible ”.
Although it was announced primarily for Instagram, the new policy will also apply to Facebook.
With information: The Guardian.