Instagram will end with the Following tab, which shows friends’ likes

After hiding the number of likes for users in some countries (including Brazil), the Instagram should take another drastic step on its platform: the Following tab (Following), which shows the most recent activity of people followed by the user, should disappear soon.


The Following function is a discreet “finger”. Through it, you can find out which posts people you follow have recently liked or who they have followed.

Despite being an easy function to be accessed (just touch the heart icon on the bottom bar of Instagram to find the Following tab), many people are unaware of this functionality or end up forgetting it.

This can result in tense situations, so to speak. I know of the case of a woman who fought with her husband when she discovered that he enjoyed erotic posts on the platform.

Conflicts like this are probably among the reasons that led Instagram to retire the Following tab. According to BuzzFeed, the feature will begin to disappear massively from user accounts starting this week.

Before and after (Image: BuzzFeed)

Before and after (Image: BuzzFeed)

Vishal Shah, Instagram product leader, told the BuzzFeed that the Following tab is a feature that is no longer used by users and that the company suspects that many of them don’t even know about its existence – when someone discovers it, it is not uncommon for people to be amazed to realize that their activities can be monitored by his followers.

Shah also said that “simplicity was a determining factor”. There is an effort to make Instagram apps more intuitive. Eliminating less relevant resources is part of them – the Following tab was created in 2011 to allow the user to discover new publications, but this function was eventually assumed by the Explore tab.

Apparently, Instagram is not too concerned with negative reactions to the decision. But complaints are already appearing. As the tweet above exemplifies, several users who no longer have access to the Following tab are complaining about it on social networks.

Don’t be surprised if online petitions or boycott campaigns start to emerge.

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