The industry has shown high expectations with folding smartphones. O Google he is not unaware of this movement: an executive confirmed that the company has been working on such prototypes. But the company itself warns that we should not wait for a foldable Pixel soon.
Mario Queiroz, development leader for the Pixel line, implies that Google is not in a hurry to launch a foldable smartphone simply because this type of device does not yet have a mature use proposal.
For Queiroz, the idea of cell phones that “expand” draws the attention of those who want bigger screens, but this appeal is still not enough to stimulate the consumer market. At the current stage, people even find the idea interesting, but do not consider folding screens a necessity.
The apparent design flaws that caused Samsung to postpone the launch of the Galaxy Fold only reinforce the feeling that foldable phones are still a “raw” technology that, as such, has not yet shown what it came from.
The executive said that despite this, Google has been developing prototypes of folding screens for some time, just as it works on other hardware technologies. There is just no provision for these projects to leave the company’s laboratories.
For now, the concern is to give more breath to the Pixel family with the new Pixel 3a and Pixel 3a XL. Google expects these launches to help the line recover from weak sales recorded in the first quarter of 2019.
In the opinion of Ruth Porat, the company’s financial director, the low sales of the Pixel line were, above all, a consequence of the “recent pressures in the premium smartphone market”.
Pixel 3a and Pixel 3a XL are intermediate models and therefore more accessible. Google is betting on this category to boost sales, so much so that the company signaled during the recent edition of Google I / O that more intermediate pixels will be launched, probably on an annual basis.