Google announced today (7), during its presentation at Google I / O, that the search that is done from a smartphone can display content in augmented reality, without the need for any extra application. An object can be viewed in 3D on the device’s screen or overlaid with the image that comes from the gadget’s camera.
The search giant used three examples to show the capabilities of the new feature. The first was a person’s muscle, which displayed a 3D, interactive model of the muscle connected to the human skeleton. Then a search for a pair of New Balance sneakers, which put a representation of the shoe on the screen and which was then inserted in the home of the likely buyer, to see if the colors match the outfit.
Finally, the demonstration featured a search for a shark, which did the same as the other examples. What drew attention is that the three-dimensional model was animated, with details even for the rows of teeth and that were scaled to actual size.
Other companies have already included products for this new feature, such as NASA, Samsung, Target, Visible Body, Volvo and Wayfair.
Google Lens now gives suggestions
Google Lens is already capable of displaying information about paintings, monuments and even identifying a real product to take the user to the store where it is sold. In the presentation, the search giant showed that when opening Lens and showing the menu of a restaurant, the program automatically highlights which is the most popular dish in the place and, touching the name, images appear for those who do not know what it is like.
After eating, Lens was able to calculate a tip (in the United States it is not fixed at 10%, as in Brazil) and split the bill, when the printed bill was identified.
Finally, the presentation showed that the application can be used in conjunction with magazines to open video content, as is the case with Bon Appétit. The same is already done in museums, as in the Young Museum, in San Francisco, where the context of the works is displayed by the app.
Google Lens is present within the camera app of several manufacturers, in the Assistant app and in Google Photos. It will also be present in Google Go, a reduced version of the search engine, with 100 KB in size and focused on entry-level smartphones – in this case only the translation of signs and texts will be inserted, with Portuguese in the list of supported languages.
All new features will be available from the end of May this year.
With information: Google.