Google will start to block some types of website notifications starting with version 86 of Chrome. The aim is to prevent users from receiving spam from pages that show an abusive content pattern – in particular, those that induce visitors to click on malware or collect user credentials.
According to Chrome product manager, PJ McLachlan, abusive notification warnings are one of the main complaints from browser users. With the novelty, the company hopes to improve the user experience and discourage website developers from misusing the feature.
Google says the interface is exactly the same as previously announced for Chrome 84, but from now on Chrome will be able to block notification permission requests when it identifies an abusive notification sending pattern.
How abusive notification blocking works
When crawling a website with this type of alert, Chrome will use Google’s safe browsing blacklist service to signal behavior.
Site owners will be able to access the abusive notification report via Search Console, and will have 30 days to resolve the issue and request another review.
Google also plans that in a future version of Chrome, the browser can automatically change the notification permission status from “granted” to “standard” on sites with a history of abusive alerts, in order to prevent further notifications.
With information: Google