Facebook has been trying for years to reconnect with the teen audience and, for that, launched apps like Lasso and Bonfire. The company’s most recent bet is Whale, an app that promises “professional tools” for those who want to create their own memes.
According to the The Information, Whale was discreetly launched last week. It is only present in Canada’s App Store, where it was published by Facebook’s New Product Experimentation (NPE) team.
In its description, the app says that it can be used for users to edit their own photos or those that are in a kind of shared library. After selecting the image, it is possible to include text, emojis, stickers and other typical meme elements.
The result can be saved on your phone and shared on social networks or in conversations with friends on WhatsApp, for example. There isn’t much information yet on what Facebook’s plans are for its new app.
However, a company spokesman told the The Information that, like other apps tested by the new product team, Whale can be discontinued quickly. That’s because your goal is not to win users, but to understand the features that most interest people.
Facebook’s focus on teen audiences is not only perceived in Whale. The company also took Cenas to Instagram, a resource for users to create short videos with editing tools just like TikTok.
Cenas allows you to create videos of up to 15 seconds and is used to create short dance clips, musical dubbing, humor, among others. His arrival on Instagram can be compared to Stories, launched in 2016 as a Snapchat clone. See if Whale also has a future.