Facebook changed its algorithm in early 2018 to favor publications from friends and relatives over content shared by the press. Now, the social network goes the other way and highlights journalistic posts again.
This will happen on Facebook News, a new space on the social network that will gather news from the main news outlets. It is already being displayed inside a tab for users in American cities like New York, Los Angeles and Chicago.
The company said the news feed will continue to show journalistic content. The new section, in turn, will highlight the most relevant news of the day and give users more control over what they see on the platform.
The first images indicate that the section will have news of vehicles as The Wall Street Journal, Team, The Washington Post, BuzzFeed News, Bloomberg, Fox Business and Business Insider. This content will be organized by an algorithm and a team of curators.
In your ad, Facebook admitted that it is not yet possible to rely solely on machine learning to indicate news. “We need to make progress before we can just rely on technology to point to quality news,” said the company.
The curatorship will take place in the Today’s Stories area, which will bring together the main news of the day nationwide. Facebook says the team will have editorial independence and will select highlights based on some guidelines.
The aim appears to be to avoid accusations that the social network is biased against conservatives. This is a criticism by some Republican politicians in the U.S., including President Donald Trump.
Facebook News will feature areas focused on specific topics, such as entertainment, health, technology and science, and sports. The section will also gather the signatures of press vehicles associated with your social network account.
It will use algorithms to understand news you are interested in and thus suggest some relevant topics. In addition, you can use features to omit articles, topics, and vehicles that you don’t want to see.
The social network claims to have changed its approach and dialogued with news outlets before launching the section. The objective was to understand what journalists believed to be important for the tool and how the news should be presented.
According to Facebook, the area will have four types of vehicles: generalists, specialists, miscellaneous and local news. They will need to have a significant audience to be able to appear in the section, but the scales will be different for each category.
“Facebook News was built to bring people closer to the news that affects their lives,” said the company. “We hope that this work will help in our effort to sustain quality journalism and strengthen democracy.”
With information: TechCrunch.