Facebook finally has a director of public policies for messaging applications in Latin America. Chilean Pablo Bello will be responsible for matters related to WhatsApp and Messenger and will be based in São Paulo.
According to Folha de S.Paulo, who published the information, he will work with governments, parliamentarians and society. The goal is to share “Facebook’s vision for privacy-centric communication platforms”.
Bello was executive director of the Associación Interamericana de Empresas de Telecomunicaciones between 2011 and 2019. Before that, he served as deputy secretary of telecommunications in Chile.
Despite the hiring, WhatsApp will continue without a direct executive in Brazil. The new director will be a Facebook employee and therefore will not be considered a direct legal representative of the application. This makes it difficult for the Justice to sue the company.
With 130 million users, Brazil is the second largest WhatsApp market in the world. However, the service never had a representative in the country. The situation led to clashes with the Brazilian courts, which culminated in the provisional arrest of the Facebook vice president for Latin America.
The largest market for WhatsApp is India, where it has 400 million users. The company announced an office and a director for the country only in 2018. The decision was made after rumors spread on the app caused dozens of deaths.