Disney seems to understand that it will need to take customers away from adversaries in order for its streaming service to be successful. For this, the company will offer in the United States a package with Disney + and two other services it owns, ESPN + and Hulu, for the price of Netflix’s standard plan.
The announcement was made by Disney CEO Bob Iger during a shareholder conference on Tuesday (6). According to him, the package will be offered for $ 12.99 starting on November 12, when Disney + will be officially unveiled.
The offer represents a 27% discount on the single value of the services: Disney + will cost US $ 6.99, ESPN + will cost US $ 5.99 and Hulu, US $ 4.99. For the latter service, however, the package only offers the version with ads.
Iger did not say whether users would have the option to subscribe to the package with the ad-free version of Hulu. On the other hand, he made it clear that, at least at that moment, the package will be available only in the US, due to the limitations that ESPN + and Hulu have in other countries.
In the case of ESPN +, licensing barriers prevent it from showing its sports broadcasts in any country. The executive stated that the company has “nothing to announce now in terms of markets”.
Despite the announcement about the service package, the executive answered some specific questions about Disney + and treated the platform as “the most important product the company launched in my term”.
“The positive response to our direct consumer strategy was gratifying and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic narrative and powerful creative engines across the company,” said Iger.
Even on a loose basis, Disney + will be a strong competitor for existing streaming services. For half the price, the company will offer its huge collection, in addition to Fox productions. The package with ESPN + and Hulu will only give more headaches for Netflix and Amazon Prime Video.