Disney CEO leaves Apple’s advice ahead of TV + launch | Business

Apple made a change to its Board of Directors less than two months before the launch of its streaming service. The eight-member group will no longer feature Bob Iger, Disney’s CEO, who will also launch his platform in November.

Bob Iger, Disney CEO (Photo: Disclosure / Disney)

Bob Iger, Disney CEO

The executive’s departure was reported to the Securities and Exchange Commission (SEC), American equivalent to the Securities and Exchange Commission (CVM). The announcement was made on September 10, the day the Apple TV + release date was revealed.

Iger had announced in April that he could leave Apple’s board if the two companies became direct competitors. It happened with the development of Apple TV + and Disney +.

Until then, the executive refused to participate in discussions on an Apple film and series platform. In an interview given in April to CNBC, he stated that it was still a small business in the company and that his presence on the board was not problematic.

The situation has changed with the launch of streaming services. In August, he told analysts that Disney’s service will be “treated as the most important product the company has launched” under his leadership.

Tim Cook in the official announcement of Apple TV +

Tim Cook in the official announcement of Apple TV +

“I have the greatest respect for Tim Cook, his team at Apple and my colleagues on the board,” said Iger, in a note to Hollywood Reporter. “Apple is one of the most admired companies in the world, known for the quality and integrity of its products and its people, and I am forever grateful to have served as a member of the company’s board.”

Apple, meanwhile, said the executive was an exemplary member of the board and one of its most trusted partners. “He is a visionary and dedicated CEO and a role model for an entire generation of business leaders. More than anything, Bob is our friend, ”said the company.

Iger has served on the board since 2011, following the death of Steve Jobs. The founder of Apple himself asked him to take his position in the group. The two had been close since 2006, when Jobs joined Disney’s board after selling Pixar to the company in a deal with Iger’s stake.

Apple TV + will be launched on November 1st with only nine original productions and will cost R $ 9.90 per month. Disney + arrives in the United States on November 12 with a larger catalog for $ 6.99 a month. The service should be offered in Brazil in 2020.

Disney +

With information: CNET, The Verge.

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