O WhatsApp Business is getting a new feature called Catalog: This is a list of products and services offered by a company, such as pizza flavors sold by a pizzeria. Each item has its own profile, with photo, price and description; you can send it in the form of a message to make your purchase easier. This is available in Brazil and other countries, both for Android and iPhone.
The WhatsApp Business catalog can work as a menu or showcase, depending on the company that uses this functionality. WhatsApp mentions the example of a pastry shop called Sandra’s Cakes: it creates a profile for each of its products, such as cheesecake, chocolate cupcake, carrot cake and others.
The customer can browse the catalog, and the company can select one of the items to send it as a message. For example, the user asks what would be a good dessert idea, and Sandra’s Cakes sends the profile of the chocolate cupcake.
This feature was presented during a conference in May, along with news such as advertisements on Facebook and Instagram that lead directly to WhatsApp; and Status announcements, which will launch in 2020.
“Before, companies had to send one product photo at a time and provide information repeatedly; now customers can see their complete catalog directly on WhatsApp ”, says the official announcement.
The catalog is hosted on WhatsApp servers and follows the Facebook Business Terms and the WhatsApp Commercial Policy. The rules prohibit advertising alcoholic beverages, subscription services, any type of money (including cryptocurrencies), adult entertainment items, weapons or illegal products and services.
How to create a catalog in WhatsApp Business
To create a catalog, you must have the latest version of WhatsApp Business. Then, do the following:
- follow the path menu> Settings> Company settings> Catalog;
- on the screen that opens, tap Add a product or service;
- add one or more photos, name and price;
- if you want, insert a description, link for purchase or code of product;
- touch To save;
- add more items by touching the + button.
WhatsApp Business has the Catalog function in versions for Android and iPhone; it is available in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the USA. This will be expanded to the entire world “soon”.
With information: Facebook.