The Internet Steering Committee in Brazil (CGI.br) launched this Wednesday (28) the research Household ICT 2018, which profiles the Brazilian who accesses the internet. The study points out that the percentage of people connected in the country rose from 67% in the previous survey to 70%, which represents 126.9 million people. The computer was left behind, while the cell phone was the means of access for 97%.
The increase in the number of connected Brazilians is mainly due to people in the D / E classes: 30% of them had used the internet in the three months prior to the 2015 study, much less than the 48% of the 2018 survey. Access has also become most popular in class C: it went from 63% in 2015 to 76% in 2018.
Smartphone is the new king
The inclusion of new users was driven by the smartphone. In class A, 84% use both cell phones and computers to access the internet and only 12% use cell phones as the exclusive means of access. In the D / E classes, the result is the opposite: 85% access the internet only by cell phone and 13% do so using both devices.
This has contributed to taking the PC’s lead. In 2014, 80% of users accessed the internet through the computer, against 76% of cell phones and 10% of Smart TVs. Meanwhile, the 2018 study shows that almost all Brazilians (97%) connect via cell phones. Computer access dropped to just 43%, while Smart TVs became popular, being used by 30% of the sample.
Connections are improving
The quality of the fixed internet has also improved over the years. In 2015, only 5% of users had broadband above 20 Mb / s, a rate that doubled to 10% in 2018. The slowest connections, with speeds of up to 2 Mb / s, dropped from 22% to 13% in the same period.
The improvement of internet access is linked to the growth of regional providers, something that we have been addressing for a long time here: in smaller cities and peripheral regions, the fixed internet giants are unable to offer a good level of quality, opening space for companies explore the service, often with fiber optics and lower prices.
This growth is clear when analyzing the type of connection: in 2015, 26% used broadband of the DSL type, which takes advantage of the fixed telephony infrastructure to provide internet, as is the case of old services offered by Vivo and Oi. DSL fell to just 10% share in 2018. The cable or fiber optic internet jumped from 24% to 39% in three years.
Internet for what?
For the first time, the survey asked what types of services Brazilians requested through the internet. The highlight is the transportation apps: 32% of users have already requested a driver on Uber, 99 or another service.
Other services had lower stakes: 28% pay for streaming platforms like Netflix and Globoplay; 8% subscribe to music services like Spotify or Deezer; 12% place orders for meals through iFood, Uber Eats and others; 5% book rooms or accommodation over the internet on Booking, Airbnb and others; and 5% hire courses paid over the internet.
TIC Domicilios 2018, which surveyed 23,000 households nationwide between October 2018 and March 2019, can be accessed this page.