The smart speaker market has a new runner-up. According to Canalys, China’s Baidu sold 4.5 million devices in the second quarter of 2019 and surpassed Google, which sold 4.3 million.
The result represents a growth of 3,700% over the same period last year. From April to June 2018, Baidu had 0.7% share in the segment and only 100 thousand devices sold. Now, the company has 17.3% of the market.
The growth was registered only with sales in China, the only country in which the company operates. And the bet has basically been on cheaper models, like the Xiaodu. Sold for 249 yuan (R $ 144), it was launched on sale for 89 yuan (R $ 51).
There are also smart speakers with higher prices. One of them is Raven H, which costs 1,699 yuan (R $ 980). All models feature DuerOS, an operating system installed on more than 400 million devices.
In the first quarter, Baidu had already surpassed Alibaba, then leader of the Chinese market, and occupied the third position in the world ranking. With the most recent survey, the company shows the enormous potential of the Chinese market by surpassing one of the most established companies in the category.
Google, which sells in virtually every country except China, also contributed to the achievement. The company fell by 19.8% and its market share went from 32.3% in 2018 to 16.7% in 2019. From April to June this year, 4.3 million units were sold.
Despite the annual drop, there was a 25% growth compared to the first quarter of 2019, when Google sold 3.5 million devices.
With the fall of Google, Amazon began to lead the smart speaker market. The company has 25.4% of the market and sold 6.6 million units in the second quarter. In fourth place, Alibaba sold 4.1 million devices, while Xiaomi, which ranks fifth, sold 2.8 million devices.