O Bachelor’s Day is a commemorative date invented by Alibaba to offer discounts at the same time as the sexta-feira Negra: it started in China and arrived in Brazil in force this year. This Monday (11), the AliExpress, Usegiraffe, Tiendamia, Americanas.com and Kabum sites will have products with reduced prices, including cell phones, smartwatches, accessories and clothes.
AliExpress has discounts of up to 60% on cell phones and electronics, as well as reduced prices in other categories, as part of “11.11” (November 11). Brazilian startup Ebanx, which processes AliExpress payments, gathered some of the offers in the online store on the website 11do11.com, which also includes Usegiraffe clothes and Tiendamia electronics.
For example, you will find Xiaomi Mi Band 4 for R $ 98; Redmi Note 8 Pro for R $ 1,153; Google Chromecast of third generation for R $ 124 and Microsoft Sculpt Comfort Mouse for R $ 89.
Ken Huang, AliExpress leader for Latin America, says in an interview with Look that the store will not make offers in the “Black Fraud” style: “we have a price monitoring system that works throughout the year, verifying the value of the products; thus, the item must be at its lowest cost to participate in the event ”.
This is the first time that AliExpress brings Single Day here: “we noticed a tremendous increase in business done with Brazil on our platform last year,” says Huang. “The country was among the five countries with the highest number of negotiations on our website and had the highest growth rate in the world.”
Americanas.com and Kabum enter Single Day
Americanas.com, which launched Americanas Mundo this year, also participates in Single Day. The company imports products from China and the USA and offers progressive discounts with coupons: R $ 10 for purchases over R $ 100, R $ 20 for amounts over R $ 200, and R $ 50 for those who spend more than R $ 500.
It is worth remembering that, in all international purchases, the Post Office charges a fee of R $ 15 for “postal order” to release the order to the recipient; payment is made online.
Kabum, in turn, gives 11% discount today to those who use the code 11DO11; this is valid for smartphones, peripherals and other electronics. This is the Single Player Promotion, which you can access from the store’s homepage.
November 11th was chosen as the Day of the Bachelor because it was represented by four ones (11/11), an opportunity to give gifts to yourself. Alibaba came up with the idea in 2009 to stimulate the weak sales period between Chinese National Day (October 1) and the Chinese New Year.
In Brazil, valentine’s day was invented with a similar objective by publicist João Doria. June sales were always weak; today, this is one of the most profitable dates for commerce, as well as Christmas and Mother’s Day.