THE Apple returned to the “trillion club” this Wednesday (11): it is now rated at more than $ 1 trillion on the stock exchange, as well as Microsoft. The company reached that milestone the day after announcing the new iPhone 11, 11 Pro and Pro Max; it also released prices and release dates for Apple TV + and Arcade services.
This is the third time that Apple has exceeded $ 1 trillion in value: the first time occurred in August 2018, shortly after the company announced record sales thanks to the good sales of the iPhone X.
However, the number of iPhones sold stopped growing in the third quarter of 2018, and Apple lost its status as a trillion-dollar company. The iPhone XS, XS Max and XR were not as successful as their predecessors; CEO Tim Cook said in a letter to employees that the company was going through “difficult times”.
Then, in April of this year, Apple was again worth $ 1 trillion. The financial result for the first quarter was not exactly good: Apple’s profit fell nearly 17% in one year, as did iPhone sales. Still, it was better than expected, and service revenue reached a record high – this includes the App Store, Apple Music, Apple Pay and iCloud.
This was short-lived: Apple’s value dropped to $ 800 billion in the following weeks, partly due to the US-China trade war.
Apple bets on services and the iPhone 11
Now, with the announcement of the iPhone 11 line, Apple’s value has again reached $ 1 trillion. The market seems to believe in the success of the new cell phones, which feature a double – or triple, in the case of Pro models – more colors and larger batteries.
Apple has also been betting more heavily on services to make up for weak iPhone sales. During the keynote, she announced the launch date and the price of her new subscriptions: Apple Arcade arrives on September 19 for R $ 9.90 per month; and Apple TV + will be released on November 1 for the same price.
Currently, Microsoft is also worth $ 1 trillion. Amazon has already reached that level, but today it is around US $ 900 billion. Alphabet, which owns Google, is valued at approximately $ 840 billion.
Apple’s market value over the past year, according to YCharts:
With information: MacRumors.