THE Apple you may be working on your own search service for your products. This is what the Financial Times this Wednesday (28): according to the newspaper, the American company is looking for alternatives to Google, which faces an antitrust lawsuit in the United States.
Some clues about the possible change were left by the company itself, says the report. Quietly, Apple began presenting its own results in surveys conducted on iOS 14, taking users to sites directly by searching the iPhone’s home screen.
The traces were also noticed by experts. To Financial Times, digital marketing consultant Suganthan Mohanadasan says that AppleBot, a mechanism for indexing pages from the iPhone maker, has been more active than usual on its customers’ websites in recent weeks.
Sought by the newspaper, Apple did not comment on the matter.
Google pays Apple up to $ 12 billion to be standard on iOS, says newspaper
Google is expected to pay up to $ 12 billion to Apple to be the default search engine for iOS and other products from the iPhone maker. According to the New York Times this Sunday (25), the annual payment is part of a supposed agreement that was renewed in 2017. The value is equivalent to between 14% to 21% of Apple’s annual revenue.
The report adds yet another episode to the lawsuit filed by the United States government against Google, which opened on the 20th, which accuses the company of maintaining an illegal monopoly in online searches and advertisements. In defense, the company claims that the lawsuit “is deeply flawed” and that people use its services because they want to.