THE Amazon launched on Tuesday (10) in Brazil the Amazon Prime, a service that gives free shipping on store orders, as well as access to the streaming platformPrime Video, two million songs on Prime Music and other benefits. As in other countries, it works by subscription: the annual plan costs R $ 89.90, while the monthly plan costs R $ 9.90.
The most highlighted benefit by Amazon Prime is free delivery. For the capitals of the Southeast and South regions, in addition to Brasília and Goiânia, Amazon offers express freight at no additional cost after 2 business days, with no minimum purchase value, for products sold under the Prime seal. In other cities, it is possible to request standard freight (from 3 business days), also with no minimum purchase amount.
For those who live in these cities, the benefit may be worth it if you shop frequently on the Brazilian version of Amazon. Without Amazon Prime, free shipping was only offered on orders over R $ 149, or R $ 99 on books. Members will also be entitled to “exclusive offers and promotions”, according to Amazon.
Other services have been built into the Amazon Prime subscription. O Prime Video, a streaming platform that competes with Netflix, has series like The Office, Mr. Robot, Seinfeld and The Man In The High Castle, as well as popular movies and original Amazon productions. It worked in Brazil since the end of 2016 and cost R $ 14.90 per month, five reais more than the new service.
Prime Music, Prime Reading and Twitch Prime are included
The company also debuts in Brazil the Prime Music: it allows you to “play music on your favorite device, from anywhere, offline and change music as many times as you want”. In practice, it is a simpler competitor for Spotify, Apple Music and other services: while the big ones have 30 or 50 million songs for streaming, Prime Music is being launched with a collection of 2 million.
“To have access to more music, customers in Brazil will be able to choose to upgrade to Amazon Music Unlimited, Amazon’s premium streaming music service, with more than 50 million songs, including the latest releases,” says the company . The plan costs an additional R $ 16.90 per month, with a three-month tasting period.
The Amazon Prime subscription also includes the Prime Reading, which allows you to read fiction, non-fiction ebooks, travel guides and more, in addition to magazines Look, Claudia, Cheers and Super interesting; as well as the Twitch Prime, which brings a monthly selection of games for permanent download, access to game loot and premium features on Amazon’s gaming platform.
Amazon Prime is now available and can be subscribed to this page, with a 30-day tasting period. Brazil is the 19th country in the world and the first in South America to receive the service. Amazon says that while other markets have gradually been receiving media services, Brazilians will have the most complete Amazon Prime package from day one.
Who was a subscriber of Prime Video will become part of Amazon Prime. It works like this: if you were paying the full price of the video platform (R $ 14.90), you will be automatically migrated to Amazon Prime, paying the new value of R $ 9.90 in the next cycle. If you are still in the first six months of the streaming service, with a promotional price (R $ 7.90), you will need to request the upgrade to Amazon Prime; your Prime Video subscription will be canceled.
Amazon Prime in the United States has food delivery
And how is Amazon Prime in other countries? The service first debuted in 2005 in the United States. There are more benefits, but the price is also higher there: $ 12.99 a month or $ 119 a year. With more efficient logistics, Americans have free delivery in two days, but certain products can arrive on the same day or even in two hours, at no additional cost.
Prime Vídeo, Prime Music, Prime Reading and Twitch Prime are also offered in the American version, and the music service has the same collection limitation; the Unlimited version costs an additional $ 7.99 per month. Prime members also get a two-hour discount and delivery at the Whole Foods supermarket chain, acquired by Amazon for $ 13.7 billion in 2017.
In 2018, Amazon Prime hit the mark of 100 million subscribers worldwide.
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