The online retailer Aliexpress studies opening a distribution center in Brazil to reduce delivery time: she believes that logistics is one of her main challenges in the country. However, the company warns that there are no concrete plans to open physical stores here.
Ken Huang, head of AliExpress for Latin America, says in an interview with Estadão: “There is nothing confirmed, but we are studying opening a distribution center with rented warehouses, where we would dispatch the products to”. The executive warns that it is “in the medium term”.
For Huang, logistics is one of the main challenges for AliExpress in Brazil. The products have to come from China, go through customs and only then be delivered. “We still have a big difference in delivery time when compared to local competitors,” he says.
This year, AliExpress launched in Brazil a shipping option called Premium Shipping, which promises delivery between 22 to 28 days after payment confirmation. It is a partnership with the logistics company Cainiao, from Alibaba. However, this needs to be offered by the seller, which rarely happens.
AliExpress does not intend to open physical stores in Brazil
Brazil is the fifth largest AliExpress market in terms of turnover, behind China, USA, Russia and Spain. Customers in the country are buying more electronics, according to Huang, including cell phones and connected bracelets: “the latter have been very popular, they are among the most sold”.
In August, AliExpress opened a showroom in Madrid to display around 1,000 products; sales are made online. It’s in Brazil? Here, the executive says that “there are no concrete plans to open physical stores”.
Ebanx set up a temporary AliExpress store in Curitiba to demonstrate some products, including Xiaomi phones, and to take away people’s fear when buying products from China over the internet. “We saw some traction, but there is no certainty that it was a success,” explains Huang.
The demand for products from China continues to grow, and some retailers are adapting. This year, Gearbest won a section with products shipped from a warehouse in Brazil, promising delivery within 5 days. In turn, Americanas launched a service that allows you to import Chinese electronics and install up to 10 installments.
With information: Estadão.