Photoshop, the market leader in image editing software, will gain a system for identifying fake photos. The action is part of the Adobe Content Authentication Initiative (CAI), which has partners such as Twitter and The New York Times. With the feature, which would act as a tag, the company hopes to help journalists, social networks and users in combating deepfakes and other file manipulation tools that propagate misinformation.
On a document released last week, Adobe sets an open standard for tagging photos and videos. The idea is to use encryption so that these metadata are securely linked to information such as place of origin, timestamps, and responsible for registration or editing. The technology would make it possible to include new records, linking them to the old tags – which would tell a kind of “life story” of the image.
For Andy Parsons, Adobe’s project leader, the new standard will revolutionize photojournalism. “We imagine a future in which anything that reaches newsrooms without the CAI data attached will be treated with extra skepticism, you will not want to trust this media,” he explains.
Despite the ambitious plan, it is necessary that manufacturers of cameras and editing software, as well as social media platforms support the CAI standard. According to the Wired, the startup Truepic has plans to test an app that creates this type of markup on Android phone cameras.
Anyway, the system still raises doubts for many specialists. For Wael Abd-Almageed, a professor at the University of Southern California, who works identifying deepfakes, a major barrier to the project’s success is the adherence of ordinary individuals. “O Washington Post it’s the New York Times probably use it, and that’s great, but what about user-generated content that goes viral? ”, he argues.
For Sherif Hanna, vice president of Truepic, the question is more about how to educate consumers about the importance of this tool, even if it does not guarantee full effectiveness.
It is not yet clear how ordinary users will be able to identify these tags in files, but it is speculated that platforms such as Twitter and Facebook may create tools that allow easy inspection of images and videos, or alerts that would be displayed according to the metadata of each constructions.
Adobe’s new system is expected to arrive at a preview version of Photoshop by the end of 2020. Users of the Behance portfolio network will also be able to test the feature.
With information: Wired